This year’s Advent Calendar is now sold out
Subscribe to our newsletter to be the first to discover what’s coming next.
For five decades, Zetas has been a place for everyone who loves what grows – a meeting place for gardens, knowledge, and inspiration. This calendar is our way of honoring our roots and celebrating everything we have built together with you over the years.
Zetas Garden 50 years
This year we celebrate the formal beginning of the family business Zetas. In 1975, Folke Mattsson and his wife Gunborg came into the picture and took over the business – marking the start of a groundbreaking era in Zetas history.
In 1995, Victoria Skoglund and her then-husband Rikard took over the business. With Victoria’s aesthetic sense and strong vision, a new chapter began, where the core values from Folke’s time were carried forward in a renewed form.
Since 2018, we have also been present online, and since 2020 Victoria has run the business together with her son, Pontus Skoglund. In his role as designer and creative leader, he carries the legacy forward and develops Zetas into the future.
Zetas display garden 1975
Entrance to the garden center 1975
Outdoor checkout 1975
The Pot House 1975
We have spent a long time brainstorming the design – size, proportions, pattern or no pattern, color, texture, compartments or bags. Every little detail has been discussed and weighed.
The end result is a calendar in moss-green tones, adorned with a pattern featuring, among others, cup-and-saucer vine, sweet pea, and forget-me-not.
We hope you will enjoy our advent calendar as much as we do.
The content consists of 24 compartments filled with 45 products – including 8 brand-new launches for autumn and winter. Practical, carefully selected items for growers and garden enthusiasts.
